12” Herring

The 12” Herring is built for giants. When you’re targeting true trophy class muskies and want maximum presence in the water, this is the bait that moves the needle. Designed to draw attention from fish that ignore everything else, it excels in both short-line power trolling and deep water long line passes.

Crafted from hand-selected cedar and CNC cut to exacting standards, every BWB Herring is engineered for relentless consistency and performance. The stainless steel through-wire construction delivers uncompromising strength, while the 1/4” polycarbonate lip drives the bait with authority digging hard, tracking true, and deflecting off bottom structure without hesitation.

Rigged with heavy-duty 8/0 trebles and #6 stainless steel split rings, the 12” Herring is ready for true 50 pound class encounters.

Big profile. Big vibration. Big fish. Step up in size and dominate.