Crankbaits
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6” Herring
The 6” Herring is the fierce little brother of the legendary 9”...
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6” Fat Stutter Chub
Unleash the power of the 6” Stutter Chub, the newest weapon...
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9” Cisco (Synthetic Cedar)
The Synthetic 9” Cisco is a shallow water beast, known for putting...
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9” Herring
The 9” Herring is a powerhouse in the world of musky fishing,...
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7” Herring
The 7” Herring takes all the proven power of its 9” big...
Spinnerbaits
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Weed Whacker
No Fluff. No Weak Points. Just Pure Filth. The Weed Whacker wasn’t built for...
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Gong Show 10
The little brother of the legendary Magnum Gong Show 10. Built for...
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Gong Show 12
The Gong Show 12 (GS12) : A Game Changer Since 2022 The...
Mag Spinnerbaits
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Big Will Magnum
Meet the Big Filth Magnum — the Ultimate Heavy-Hitter Spinnerbait The Big...
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Weed Whacker Magnum
Unleash the FILTH with the Big Brother of the Weed Whacker. Designed...
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Gong Show 10 Magnum
Magnum Gong Show 10 — Built to Hunt Giants The Magnum Gong...
Bucktails
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Show Stopper 11
The Show Stopper: A Bucktail Built for War This isn’t your average...
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Show Stopper 9
The Show Stopper 9s: Compact, Ruthless, Relentless The Show Stopper 9s isn’t...
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Curtain Call 9
Curtain Call 9 Bucktail The Curtain Call 9 is a compact, high-performance...
Misc
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Gift Cards
Hook Them Up With the Ultimate Gift When you can’t decide what...
Let customers speak for us
Great lure. No fish yet, but just out once so far with it.
If you’re serious about muskie fishing, don’t overlook this site. It’s packed with practical info, real-world testing, and lure reviews that actually help you catch big fish — not just fill your tackle box. Highly recommend to any muskie hunter looking for that next monster catch! 🐟🔥
Put some nice muskie in the boat on walleye colors when the water starts to cool , everyone should have walleye colors from blue water baits in their go too arsenals!
This bait put my biggest fish in the boat — 56x26! It’s hands down the most solid spinner I’ve ever used. Nothing else even comes close in quality or performance
This bait put my biggest fish in the boat — 56x26! It’s hands down the most solid spinner I’ve ever used. Nothing else even comes close in quality or performance
I can't say enough about how many fish I've caught on BWB's over the years, let alone how many 50's have come from Weedwhackers. Black Money has caught me multiple 50's in a day on more than one occasion, and these spinnerbaits are built to take a beating from fish.
The quality, custom colour patterns , and attention to detail that are put into all BWB's are unmatched.
If you are a new to muskie fishing, or an avid fisherman, you are missing out if you don't have BWB's in your boat.
From his 6" to 9" cranks to spinnerbaits, they are a must have and a must use!
My best producing baits hands down.
Thank you BWB!
These baits have been catching Giants forever-All Across the Musky world. Hard to find a better price 9 inch trolling lure with its reputation of crushing 50s.
11/10 recommend
Got my first BWB 50+ (53.5”) on “Imposter” years ago…still my favourite confidence pattern to this day!
Incredible walking bait with a big profile.
These baits are gitters all the time but shine for me on those flat calm days. Set it out and watch it wander. Incredible.
Construction 11/10
Highly recommend
The original cedar 9” Cisco speaks for itself…I learned quickly that the 9” Synthetic Cisco also speaks for itself. 54.5” of pure Great Lakes Tank…first time running the $9 bass!
