Collection: 7” Herring

The 7” Herring takes all the proven power of its 9” big brother and packs it into a versatile, downsized profile that still hits way above its weight. Perfect for when fish are keyed on smaller forage, this bait shines whether you’re running tight in shallow water or stretching lines deep.

Handcrafted from premium cedar and CNC cut for precision, the 7” Herring is built for consistency and durability. A stainless steel through-wire system and 3/16” polycarbonate lip give it the strength to crash through cover and grind structure without backing down. Outfitted with 6/0 trebles and stainless split rings, it’s fully armed to battle trophy class fish.

Don’t let the smaller size fool you, the 7” Herring delivers big fish results with deadly efficiency.